One of the premier brands of urban clothing lines in the market today is Ed Hardy Clothing. According to fashion experts and fashion-forward people, Ed Hardy Clothing is one of the best providers of fashionable urban clothing lines in the market today. Part of what made it popular, according to them, is because of its unique blend of style, with the combination of vibrant colors, normally found on tattoos.
Part of what made Ed Hardy popular is because of his own style of tattooing, in which he incorporated the traditional Japanese tattoo aesthetics with his own American style of tattooing. Other than learning under Sailor Jerry, Ed had also studied in Japan in 1973 in which he learned the Japanese classical tattoo under Horihide, which was also considered as a tattoo master in Japan.
Ed Hardy the Tattooist
Before the clothing line, Ed Hardy was a name widely known in the Tattooing industry, even today. This is because Ed Hardy is known as one of the best American Tattoo artist in his time, next to Sailor Jerry Collins, which is said to have been Ed’s mentor in his younger years as a tattoo artist.
Because of his uniqueness, Ed Hardy gained a lot of popularity in the tattooing industry even now that he is retired from his work as a tattoo artist, though he still runs his own studio, mentoring younger tattoo artists.
Ed Hardy and Ku USA
Because of his unique artwork, Ku USA Inc., a brand group, took interest in his work and asked if Ed Hardy can produce a line of clothing based on his art. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images. Start your own wholesale ed hardy
clothing business with Sevenwholesale.com.
Ed Hardy and Christian Audigier
Christian Audigier, a French fashion designer and entrepreneur, also took interest on Ed Hardy’s work with Ed Hardy Clothing. And in 2004, Christian Audigier licensed the rights to produce the Ed Hardy shirts line, which is based on Hardy’s imagery. Start your own wholesale ed hardy clothing business with Sevenwholesale.com.
Ed Hardy Clothing of Today
In May 2009, Iconix Brand Group announced that they had acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks The Company paid $17 million for its interest in Hardy Way, consisting of $9 million in cash and $8 million in stock.
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